In January 2021, Inge van Belle en Klaus Lommatzsch published the book ‘Employee Engagement. What else? Marketing insights for a stronger HR policy ”. In this free webinar, they will share their insights on employee engagement in times of COVID.

Employee Engagement in times of COVID. Reliable marketing insights for a stronger people policy.

“I have never witnessed a bag of money scoring a goal” – Johan Cruyff

Employee engagement is more than simply a slogan. It is a craft. A gift of pure craftmanship. It is a fundamental basic principle for good business management. All around the world, employers are looking for ways to increase their employees’ engagement.

As has been proven again and again, companies with a high employee engagement rate are more successful. Unfortunately, less than one-fifth of the employees truly feel engaged, in the sense that they are motivated and have an emotional connection to the organisation. Even worse: about 17% of the employees are actively de-engaged, with an indifferent and potentially sabotaging attitude in the workplace as a consequence. According to Gallup, employee disengagement costs companies worldwide billions of euros each year.

In January 2021, Inge van Belle en Klaus Lommatzsch published the book ‘Employee Engagement. What else? Marketing insights for a stronger HR policy ”. You will not discover a secret magic formula to increase engagement. You will, however, gain insight into the multiple factors that influence employee engagement. And there are more than you would originally assume.

Take your engagement game to the next level with marketing best practices. With a company culture as a unique added value for a strong brand and delighted clients as a result. The two authors – one a marketeer, the other an HR officer – take a closer look at the different drivers for employee engagement and use several inspiring examples from Belgian businesses.

 Klaus Lommatzsch - Inge van Belle

Klaus Lommatzsch – Inge van Belle

Klaus Lommatzsch breathes marketing and communication. He was one of the managing partners of Duval Guillaume, the prominent Belgian communication agency by André Duval and Guillaume Van der Stighelen. Since 2014, he is the founding partner of Duval Union, an ecosystem of companies that supports organisations in every domain of marketing. Duval Union combines the know-how of experienced marketing agencies with the knowledge of marketing technology start-ups.

Inge Van Belle breathes HR and employee engagement. She is the founder of the Pink Ladies Games, the international CSR concept for active women who care. With these events, she realises her mission of contributing to one of the seventeen Sustainable Development Goals (SDG) of the United Nations. Moreover, Inge is co-founder of the Herculean Alliance, which successfully started engagement projects in ten countries, and the initiator of the Employee Engagement Awards.